IFPHK Financial Education Awards cum Accredited Professional Financial Planning Firm ("The Awards") aims to drive excellence in financial education and boost public awareness of the profession. The Awards is divided into four categories, with the highest honour, "Company of the Year", going to the cream of the crop. In addition, the honour of "Accredited Professional Financial Planning Firm" will be awarded to corporations that can fulfill the requirements of employing CFPCM professionals and AFPTM professionals, which shows a commitment to enhance corporations' professional image in providing appropriate and reliable financial planning advice to the public.