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​About the Awards

Introduction

The Institute of Financial Planners of Hong Kong (IFPHK) was established in 2000 to develop and maintain high professional standards and self-discipline for providers of financial planning services in Hong Kong to ensure that consumers are well-served and their interests protected.

 

To align with the IFPHK’s mission to increase awareness of the importance of financial planning, the IFPHK is organizing the first IFPHK Financial Education Leadership Awards 2018 in collaboration with Metro Finance to pay tribute to commercial firms, non-profit organizations and individuals that have made significant efforts in improving financial literacy levels in Hong Kong.

 

Objectives

• To recognize commercial firms, non-governmental organizations (NGOs), non-profit organizations (NPOs) such as schools, professional bodies, charities, social enterprises, etc., as well as individuals in providing public financial education to the community on a pro bono basis*
• To promote the importance of financial planning in Hong Kong
• To raise the overall level of financial literacy in Hong Kong

 

Eligibility

Open to all Hong Kong commercial firms, NGOs, NPOs and individuals who have invested, undertaken or completed their financial education tasks between 1 January 2016 and 30 June 2017.

 

Assessment and Judges

Entries will be assessed on their innovation, dedication and commitment by a judging panel comprising of the IFPHK's board members and experienced CFPCM professionals.

 

* Definition of Pro Bono

The term Pro Bono is short for the Latin "pro bono publico," which means "for the public good." The term generally refers to free services that a professional provides to poverty-stricken clients, non-profit groups or charitable organizations. In the financial world, the term applies to free services or advice provided by a financial professional. (Investopedia, 2017)

 

To increase the promotional effect, various marketing  platforms will be jointly arranged by the IFPHK and the media partner Metro Finance. Awardees could maximize their awarding benefit through the following channels:

 

Logo Use

Awarded firms are eligible to use the awarded logo for a year (1 January to 31 December, 2018). The “Use of Mark Guidelines” will be provided after the Awards’ presentation ceremony.

 

Marketing Exposure

Names and logos of the awarded companies and names of the individual winners will be included in the Awards’ promotional materials. Please refer to the package details provided by the Media Partner.

 

Metro Finance will contact with the awarding corporates on the promotion package and its related fee.